As a designer, I focus on providing creative and functional solutions to clients who need to connect with their audience. One thing that defines me is my obsessive attention to detail.
I am drawn to minimalism, conceptualization and intentionality of brands with a contemporary touch.
In this first issue of its annual magazine, titled How It All Began, we discuss the history of second-hand clothing over time and how the idea of creating Off-Brand came about.
We started by using soft and vibrant colors such as the blue of the sea, bright white, and terracotta tones. The geometric patterns of traditional tiles reflect the artisanal process and the care with which the ice creams are made. The typography is traditional, reminiscent of old-fashioned styles, evoking the warmth and authenticity of the Mediterranean.
In addition to the graphic universe, we worked on the development of the packaging, from its visual concept to preparing the final artwork before sending it to print, always respecting and conveying the values that La Yaya wants to leave in this little corner of the peninsula.
Liquid Identity
Pilano considers all types of dogs and cats, without discrimination, and we wanted to reflect this in their identity. The logo is not a static image, but rather flows and changes, adapting to and meeting the needs of each animal with its unique characteristics.
Packaging
The most ambitious part of the project was, without a doubt, the development of the packaging design for all their products and preparing the corresponding final artwork for printing. We created two distinguishable ranges (Diamond and Novanutrient) that address different dietary needs. We introduced a different color palette for each product, using soft and natural tones.
For this project, we opted for a simple and straightforward brand universe: a typographic logo and illustrations that reflect their work from the beginning (seed) to the final product (cut fruit).
In the communicative aspect, we consistently highlighted the concepts of "roots" and "family" as the core pillars of the brand and the reason behind the success of their products.
In addition to the graphic universe, we also worked on a landing page to convey these family values to their audience and potential customers.
A key feature is Quick Read, which lets users select their available time and receive reading recommendations for that interval. The app also tracks weekly reading streaks and offers rewards to encourage habit formation. By reaching set goals, users earn incentives that reinforce their commitment to reading.
With Snook, reading becomes accessible, flexible, and motivating, perfect for those looking to incorporate it into their daily lives in a simple and rewarding way.
Check out the prototype!