As a designer, I focus on providing creative and functional solutions to clients who need to connect with their audience. One thing that defines me is my obsessive attention to detail.
I am drawn to minimalism, conceptualization and intentionality of brands with a contemporary touch.
For this project, we opted for a simple and straightforward brand universe: a typographic logo and illustrations that reflect their work from the beginning (seed) to the final product (cut fruit).
In the communicative aspect, we consistently highlighted the concepts of "roots" and "family" as the core pillars of the brand and the reason behind the success of their products.
In addition to the graphic universe, we also worked on a landing page to convey these family values to their audience and potential customers.