As a designer, I focus on providing creative and functional solutions to clients who need to connect with their audience. One thing that defines me is my obsessive attention to detail.
I am drawn to minimalism, conceptualization and intentionality of brands with a contemporary touch.
We started by using soft and vibrant colors such as the blue of the sea, bright white, and terracotta tones. The geometric patterns of traditional tiles reflect the artisanal process and the care with which the ice creams are made. The typography is traditional, reminiscent of old-fashioned styles, evoking the warmth and authenticity of the Mediterranean.
In addition to the graphic universe, we worked on the development of the packaging, from its visual concept to preparing the final artwork before sending it to print, always respecting and conveying the values that La Yaya wants to leave in this little corner of the peninsula.